What’s Trending in Health, Wellness & Nutrition for 2018

As 2018 commences, the inevitable buzz surrounding new diet, health and wellness trends has already begun. Navigating these trends can be extremely difficult for even the most discerning consumer. The nutrition industry, in particular, is one that has trends coming and going constantly, with innovation continuously on the rise.  Here are some trends to keep an eye out for in 2018 in the health, wellness & nutrition world.

Moringa Superfood

2018’s newest superfood, Moringa, is making an appearance in the grocery  realm in many different forms. Nutrient-dense moringa is being found in bottled juices, energy bars, supplement based powders and snack foods. This superpowder is derived from a tree, which leaves are ground into powder form containing protein, iron, calcium, potassium and vitamin A. It will also be seen in beauty products because of its anti-inflammatory properties. Morninga can have a bitter taste to the palate, which is why it’s best used blended into smoothies or other recipes.  

Collagen Peptides

Collagen is the main structural protein found in skin and other connective tissue. Collagen protein has been making its debut in food products over the last year, with continued growth. The bone broth trend has been taken to new heights in both commercial and local products, as well as being transformed into protein powders. Collagen in foods is being promoted for healthy skin, hair, nails, joints and digestion. This year, you will see an increase in collagen infused everything from chocolate to chili to pancakes. You will also see a surge in collagen builders such as whole foods based supplements.

New Technology in Vegan and Vegetarian Foods

The idea that technology is the future is moving beyond our iphones. New technology is being used to create vegan and vegetarian foods mimicking meat so closely—down to using beetroot to create the illusion of blood. Try substituting your regular beef burger with a new type of veggie burger. Packed with plant protein, they will fool even the most dedicated meat lover. There will also be more innovation in the nut based non-dairy beverage and yogurt categories. Algae is on the rise as a superfood ingredient for 2018.

Gut Health Is Still All the Rage

In 2018, plan to see a continued emphasis on products promoting gut health. This includes more foods and supplements infusing probiotics, prebiotics, added fiber, and a strong emphasis on creative kombucha flavors. Fermented foods are working their way up the trending ladder this year as well with continued innovation in miso, sauerkraut, tempeh, pickles, kimchi, kefir and yogurts.

Simplicity & Shape in Energy Bars

We all know the list of protein and energy bars is endless. However consumers are demanding a shorter list of ingredients in their bars and now wanting their quick snack on the go to be in a variety of shapes. This year we will see a trend toward protein and energy bars that have been simplified and made without a laundry list of ingredients. Whole foods based bars are also taking the form of bites, bits and balls on a commercial level.

Mushroom Mania

Get familiar with your mushrooms. Varieties such as reishi, chaga, and cordyceps are going to be infused in coffees, chocolates, tea and snack foods because of their immune supporting and antioxidant properties. One of the most unique supplements on the market that incorporates mushrooms (and non-dairy probiotics to boost gut health) is Athletic Greens. This whole food based nutritional powerhouse contains Reishi and Shitake mushroom powder in its blend.

Puffed and Popped Snacks

Cheetos are getting a facelift in 2018. There is more innovation in the “puffed” and “popped” snack category using ingredients such as beans, non GMO corn, lentils, brown rice, vegan alternatives and more. Look for products high in protein and fiber, as well as those made with clean ingredients that you recognize.

Supporting a Greater Cause

Look for brands emphasizing transparency and sustainability in 2018. At this point in the food industry, it is almost expected that labels be transparent about their ingredients. Now, we take it to the next level looking to support brands that value sourcing sustainable ingredients and giving back to a greater cause.

Brain-boosting Supplements

As overall awareness regarding total body wellness increases, industries are beginning to combine what they know to revolutionize the industry. This is especially evident in areas such as brain health where new technology is being applied to create nutritional supplements such as chewable coffee. These products support overall brain capacity and function.

Healthy Fats For the Win!

High-fat diets and foods full of healthy fats will continue to reign in the New Year. We are well past the Snackwell era, learning that low fat and high sugar is not the key to health. Incorporating more options with healthy fats such as coconut, grass fed butters and ghee, avocado and hemp oils, as well as nuts rich in fat such as macadamia nuts, almonds and cashews in moderation can be the key to weight loss success. What does this mean for you? Avocado toast and peanut butter protein balls can stay on the menu for 2018.

Alternative Sweeteners

We all know sugar is out and creative, healthier ways to sweeten our food is in.  More alternative sweeteners that are lower on the glycemic index are making their way into our foods, as well as contributing to less overall added sugar calories.  Dates, sorghum and yacon syrups are sweet options that will be emerging on the shelves for 2018.

Go Goth This Year

Going goth may not be just fashion and music this year.  Black is in and unicorns are out.  Activated charcoal is quickly becoming a superfood and being promoted as detoxifying.  You will see this trend in everything from pizzas to beverages to ice cream.


About Stacy Goldberg, MPH, RN, BSN; CEO and Founder, Savorfull

Stacy passionately leads the Savorfull team as it sources outrageously delicious free-from foods for its online platform, which easily connects clients to discover and purchase the latest healthy food products, as well as to nutritional guidance and content. A member of the Quicken Loans Family of Companies, Savorfull also provides innovative nutrition programs for businesses, organizations as well as numerous professional and collegiate sports teams. A graduate of The University of Michigan School of Nursing with a Bachelor’s Degree in the Science of Nursing and a Registered Nurse, Stacy also holds a Master’s Degree in Public Health, specializing in Human Nutrition from The University of Michigan School of Public Health. Stacy is a nationally recognized nutrition consultant and has worked with many teams in the National Basketball Association, including the Cleveland Cavaliers and Detroit Pistons ( Team Nutritionist). Stacy has been named the Official Health and Wellness Consultant/Nutritionist for the NBA Coaches Association. She is also a contributing writer and television personality. Stacy has been featured in publications including Sports Illustrated, Well & Good, Shape, Self, Fox News Magazine among others.

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